GO WILD
Each year the Royal Botanic Gardens at Kew hold a multi-event summer festival within the Gardens.

In 2003 they commissioned Monojo to design and produce a series of creative illustrated posters, press ads, invitations, signage and web icons to promote the event 'Go Wild' along with a destinct logo for the event.

The media spread included train and underground poster sites, sell and tell leaflets, press ads plus signage and in-garden posters.

Two of the events main features were the tree top walkway and the (almost) human badger sett.

One problem that initially beset the project was that very few of the Go Wild structures were ready to photograph, so a collage technique of illustration, type and treated photographic images was employed.

The Gardens had there best attendance figures during the month of August since 1996!

left: 16 sheet underground poster